Multilingual Copywriting

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Copywriting

Copywriting is the act of writing text for the purpose of advertising or other forms of marketing. The product, called copy, is written content that aims to increase brand awareness and ultimately persuade a person or group to take a particular action. Idiomatic offers multilingual copywriting written by native language professionals directly into a foreign language.

A basic word-for-word translation is almost never adequate, but especially not if you want to be successful in promoting your product abroad. Effective and powerful advertising and communications material should be written directly in the target language, with the original sales copy serving only as a loose guide. This completely new content will be in line with the cultural background and mindset of the target audience.

Marketing materials can be adapted for the local culture through translation, though those translations nonetheless follow the structure of the source language of the text. Idiomatic works with a large network of copywriters around the world, who understand the unique social cues of their respective culture. 

SEO

Idiomatic USA's foreign language copywriting, following SEO (Search Engine Optimization) principles, helps us to create content that pushes your content to the top of the search engine by following the search engine algorithms.

Do you need help with multilingual copywriting?  Get in touch here for a free quote.

Read next article here: Marketing Collateral Translations